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In Italy, Christmas doesn’t end on December 25—it ends when an old woman on a broomstick comes knocking. 🧹 Meet La Befana, the beloved figure who quietly brings the holidays to a close every January 6.

"Fare la bella figura" isn’t just about looking good—it’s about confidence, kindness, and making every moment a little more elegant.

Italian superstitions may seem quirky, dramatic, or overprotective, but they’re part of the charm of everyday Italian life. They connect generations, spark playful debates, and add a layer of warmth and tradition to daily routines.

La passeggiata isn’t just a stroll—it’s Italy’s daily ritual of style, socializing, and enjoying the sweetness of slowing down.

Italy is world-famous for its food and passion for life, but there’s another cherished tradition that deserves just as much attention.